1. Meta Ad Library
The Meta Ad Library is a great free tool for searching all of the ads currently running across Meta technologies, as well as: analyzing competitor ads on Facebook and Instagram. You can use it to see which ads are running, track performance, and gather insights into what’s working for others in your industry. Simply search by brand name or industry, and filter results based on ad type, language, and more. This tool is invaluable for refining your ad strategy and learning from your competitors.
2. Emplifi (formerly Socialbakers)
Emplifi offers a comprehensive suite of tools for social media analytics, management, and listening. The platform provides competitor insights into your social media performance, allowing you to track metrics, and compare engagement, and trends across multiple platforms. Emplifi also enables social listening, giving you a real-time view of consumer sentiment and industry conversations, making it perfect for building better customer relationships. With newly introduced AI capabilities, it makes it one of the most advanced social media analytics tools.
3. Hootsuite
Hootsuite is an all-in-one social media management platform that helps you schedule posts, monitor engagement, and track analytics. It allows you to manage multiple social media accounts from a single dashboard. With its free plan, you can manage up to 3 social profiles, making it ideal for small businesses or personal brands.
4. Google Analytics
While not a direct social media tool, Google Analytics 4 (GA4) can seamlessly integrate with your social media platforms to track website traffic generated from those channels. This integration helps you accurately measure ROI, optimize campaigns, and gain deep insights into how users interact with your website across various platforms. By implementing GA4 tracking on your site, you can easily measure conversions and gain detailed data on the performance of your social media campaigns. With GA4’s enhanced event tracking and attribution features, you can more effectively track user journeys, measure specific goals (like purchases or form submissions), and evaluate how social media contributes to overall business objectives
5. Sprout Social
Sprout Social is another powerful social media management tool that offers features for scheduling, analytics, and monitoring. It is particularly useful for tracking customer interactions, handling multiple social profiles, and generating reports. Although it doesn’t have a free plan, Sprout Social offers a 30-day trial to explore its capabilities.
As a leading social media marketing agency in Sri Lanka, we understand the importance of platform-specific tools, like the Meta Ad Library and advanced tools like Emplifi, and how they can be leveraged to grow your brand’s online presence. With over 10 years of experience and a data-driven approach, we help businesses optimize their social media strategy, track campaign performance, and stay competitive in a rapidly evolving digital landscape. Whether you’re refining your ad strategy, analyzing trends, or demonstrating ad results to clients, our team ensures that your social media campaigns deliver measurable success.
